Haku
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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)
As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...
Business management of start-up DMC : case Go-Nordic
(2020)
The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)
The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...
Building a successful and recognizable brand for GastroBar Saimaa
(2021)
We live in a world where brands have become an integral part of life; for a business to be successful, it must be easily identifiable. Customers get a clear first impression from branding, and they have a good idea of what ...
Consumer Perception Towards Chinese Cars in Russia
(2020)
In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ...