Haku
Viitteet 1-10 / 20
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)
The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...
A comparative study : China’ s and Vietnam’s inbound tourism marketing strategies
(2021)
We proposed our main research question as to how China and Vietnam market their countries as international tourism destinations? To gain a better result of the main research question, we also had three sub-questions to ...
Building a successful and recognizable brand for GastroBar Saimaa
(2021)
We live in a world where brands have become an integral part of life; for a business to be successful, it must be easily identifiable. Customers get a clear first impression from branding, and they have a good idea of what ...
Customer relationship management practices implementation for successful business development in a transport industry
(2021)
Efficient Customer Relationship Management nowadays is regarded as one of the core drivers for the success of a business and many efforts are put into finding the suitable approaches assisting in handling relationships ...
Marketing GastroBar Saimaa To Target Customers : increasing Brand Awareness
(2023)
The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ...