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Business plan: Mon Nam : Vietnamese restaurant in Hämeenkyrö, Finland
(2020)
The objectives of the report were to emphasize the importance of a business plan and its main features to companies. The theoretical framework was conducted from academic publishments, whereas its principal focus was ...
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Optimal marketing strategy for an Asian food and beverage start-up in Finland
(2020)
The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...
Sustainable marketing strategies: Understanding generation z’s expectations of food business in Spain: Study of the food consumption behaviour of the Spanish Generation Z
(2020)
This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...
Strategic marketing planning in South Korea : Finnish company entering South Korean beauty market : Case Lumene
(2020)
The thesis focuses on the development of a strategic marketing plan for Lumene Oy to enter the beauty market in South Korea. The research objectives aim to investigate the phenomenon of the strategic marketing planning ...
Big idea for an integrated marketing communication campaign : Case study: Edunation's "Pathway" Product in Vietnam
(2020)
The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ...
How can Georgia become the next potential market for LAB University of Applied Sciences?
(2020)
The objective of the study was to find out how Georgia can become the next potential market for LAB University of Applied Sciences, what marketing channels work most effectively for it and how LAB UAS could promote itself ...
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
The main differences between responses to personalized advertising among generations
(2020)
The objective of the thesis is to define the main qualitative differences between responses to personalization among generations. This research is relevant since according to the previous research conducted in this field, ...
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)
The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ...