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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...
Business management of start-up DMC : case Go-Nordic
(2020)
The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)
The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...
Monetization of an individual skill : self-employment as an artist
(2022)
The purpose of this study was to explore individual monetization and the self-employment that could be gained through such endeavours. The end goal was to provide guidelines for people striving to make financial gain through ...