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Niche market research : case study: Film photography industry in Vietnam
(2021)
As a film photographer, the author has experienced dynamic changes within the film photography community and also the market. The Vietnamese film photography market in recent year has seen dramatic changes, however, a ...
The Impact of green marketing on customers' buying decision
(2021)
The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
Country analysis and market entry plan for Tutto Piccolo S.A - internationalisation : finnish market
(2021)
The thesis focuses on studying the characteristics of Finland as a country and target market for the internationalization of Tutto Piccolo and the analysis of the most viable entry mode for the case company. Tutto Piccolo ...
Marketing strategy for the case company “Restaurant Kinza”
(2021)
In this thesis, the definition and steps for drawing up a marketing strategy are given. A situational analysis was carried out for the case company, as well as the analysis of competitors and competition environment, ...
Developing sustainable marketing plan for plant-based products
(2021)
By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ...
Understanding the strategy used by leading airlines : a case study of Qatar Airways
(2021)
The current competitive business environment require continuous improvement to remain either on top of other rivals or to cope with the rising demands. One of the areas that international industry focus on is the marketing ...
Analysis of key factors for increasing market share : case company: EasyTransfer
(2021)
Third-party payments have become popular in China as technology advances, and they are impacting how people pay. There is also the reality that the economy of China is quickly expanding, and an increasing number of Chinese ...
Global market development of grading scanners : FinScan Oy
(2021)
The purpose of the thesis was to study and define the patterns of change in the market for quality scanning equipment. The research results will be used for marketing planning purposes. The result of this study made it ...