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Sustainable Clothing and Marketing of Sustainable Clothing
(2020)
As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...
Marketing strategy for the case company “Restaurant Kinza”
(2021)
In this thesis, the definition and steps for drawing up a marketing strategy are given. A situational analysis was carried out for the case company, as well as the analysis of competitors and competition environment, ...
Business management of start-up DMC : case Go-Nordic
(2020)
The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
Market research for an agricultural company in South Karelia
(2020)
The objective of this thesis was to segment market, analyze and research on specific market segments as well as competition in the market, then suggest suitable future plan or possible solutions for the company to improve ...
Developing sustainable marketing plan for plant-based products
(2021)
By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ...
Storytelling as an informational tool in the tourism industry: Case: VisitLappeenranta
(2020)
The purpose of the thesis was to determine storytelling as an informational tool in the tourism industry. The author was responsible for clarifying the subject from the theoretical and research points of view.
The ...
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)
The purpose of this study was to increase the understanding about sustainable consumer
behavior, the situation of the sustainable fashion industry, environmental
awareness, and the gap between environmental awareness and ...
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)
This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ...
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)
The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector.
The data for this thesis was collected ...