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Artificial intelligence chatbots and their impact on marketing strategies
(2024)
This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...
AI & Graphic Design : what kind of skills are needed for graphic designers in the AI era?
(2024)
This thesis examines the evolving landscape of graphic design in the AI era, with a particular focus on the skills that graphic designers in the AI era will require.
The key subjects addressed include the integration ...
AI for educational board games
(2024)
Cutting-edge artificial intelligence (AI) technologies are rapidly advancing and finding applications across multiple domains. Due to the surge of mobile applications, tradi- tional educational board games, known for their ...
ChatGPT’s code suggestion accuracy evaluation
(2024)
Generative AI is becoming increasingly prominent in the field of software development. For developers, AI-powered programming tools are essential. While many studies have been published on generative AI tools, such as their ...
AI's impact on marketing : case ISKU
(2024)
Due to the new emergence of Artificial Intelligence and its impact on the lives of everyone, from an individual level to a company level, it is important to study the impact it has and will have on these organizations. ...
Artificial intelligence and CRM usage and capabilities in Lille Metropolitan Area SMEs’ social media marketing
(2024)
Social media marketing (SMM) has become an essential tool for businesses of all sizes. However, for Small and Medium Enterprises (SMEs), limited resources and man-power often restrict their ability to fully leverage the ...
Face recognition techniques & challenges
(2024)
Facial recognition technology has quickly become a critical component of today's security, authentication, and social networking systems. This study presents various face recognition techniques and discusses the challenges ...




