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Conceptualizing and designing coffee-based drinks : Case study : Makea Coffee
(2020)
The goal of this thesis was to conceptualize and design coffee-based drinks based on Makea Coffee’s customers, their tastes, predilections and desire. The objective of the project was to create products for the company, ...
Corporate sponsorship for non-profit art organisations in Finland : criterion of success
(2020)
Nowadays art sponsorship is the intensively developing, complex and potentially huge sphere of relations between art organisations and corporate business. The central bodies in any sponsorship relations are the sponsor and ...
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)
The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...
Understanding the strategy used by leading airlines : a case study of Qatar Airways
(2021)
The current competitive business environment require continuous improvement to remain either on top of other rivals or to cope with the rising demands. One of the areas that international industry focus on is the marketing ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Analysis of key factors for increasing market share : case company: EasyTransfer
(2021)
Third-party payments have become popular in China as technology advances, and they are impacting how people pay. There is also the reality that the economy of China is quickly expanding, and an increasing number of Chinese ...
Key factors in designing effective personalized email marketing for customer engagement
(2023)
The thesis aims to discover the relationship between email marketing, personalization, and customer engagement. Following this, the thesis demonstrates critical elements in designing effective personalized email marketing ...
Global market development of grading scanners : FinScan Oy
(2021)
The purpose of the thesis was to study and define the patterns of change in the market for quality scanning equipment. The research results will be used for marketing planning purposes. The result of this study made it ...
Gamifying dark tourism : a study on how gamification could be used as a marketing tool in dark tourism museums : case National museum “Chornobyl”
(2021)
The thesis work studied the relationship between dark tourism and gamification by creating a concept of a marketing tool for the National Museum “Chornobyl”. The objective of the study was to demystify dark tourism museums’ ...