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Reducing single-use cup consumption : a marketing plan for encouraging the use of reusable cups among coffee drinkers
(2023)
The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ...
Local marketing plan : case Fresh!Burger
(2023)
The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ...
Suggestions on consumer sales promotional techniques for Vietnamese restaurants in the Helsinki area
(2021)
In the background of severe competition among various Vietnamese restaurants and the diverse dining cuisines in Helsinki's food and beverage sector, this thesis proposes a number of consumer promotion techniques to help ...
The influence of green marketing on the customers' behavior and decision making
(2021)
The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...
Creating a customer-driven marketing strategy : case company: Streamauto Oy
(2022)
The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing ...
Creating a marketing strategy for a new business : case Hygla bakery
(2021)
The aim of this thesis was to research marketing and based on the findings develop a marketing strategy for a business, that has just started its operations. Starting a new business can be challenging and new entrepreneurs ...
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)
The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ...
Creating marketing strategy for the clothing brand in Finland
(2021)
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...
Entering the Finnish car market : case: VinFast electric cars
(2022)
Electric vehicles are a technology that will replace traditional internal combustion engine vehicles. It reduces the amount of carbon dioxide released into the atmosphere. BEV batteries are one of the batteries that vehicle ...
Building long-term customer relationship by developing loyalty program in a creative way : case company: Debis
(2018)
The aim of the study was to implement a customer loyalty program in a creative way for the case company. Customers are the main financial asset for companies, and customer retention costs less than acquiring new clients. ...