"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 59
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Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
(2023)This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ... -
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ... -
Greenwashing : the perspectives of companies and consumers
(2023)There is more and more scrutiny on companies to be a positive contributor to the society as CSR other initiatives become more typical. The values of consumers are changing, and many are trying to limit their consumption. ... -
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ... -
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ... -
How the role of social media affected young age consumer behavior, especially due to COVID-19
(2022)Over the past few years, the internet has changed drastically. Social media has become an effective tool for businesses and consumers to connect and change the concept of traditional shopping. Nowadays, the internet not ... -
How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
(2023)Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ... -
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ... -
Improving customer satisfaction by understanding consumers : case study: developing a handbook for incoming exchange students at LAB University of Applied Sciences
(2021)Following the internationalization trends in the education field globally, Lab University of Applied Sciences has been developing opportunities for incoming exchange students. Nevertheless, this differentiated group of ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Joystick Junction : establishing a gaming cafe with a Mexican restaurant
(2024)This thesis investigates the feasibility and implementation of Joystick Junction, a unique establishment of a gaming cafe with a Mexican restaurant, in Lappeenranta, Finland. The primary aim is to create a concept that ... -
Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)E-commerce is one of the fastest-growing industries worldwide. It has changed the way of shopping in the last decade. In Bangladesh, the e-commerce industry is also growing rapidly, and this industry has seen 200% growth ... -
Reducing single-use cup consumption : a marketing plan for encouraging the use of reusable cups among coffee drinkers
(2023)The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ... -
Social media marketing's (SMM) effect on consumer choice-making and brand image in Finland's restaurant industry
(2024)This research examines the influence of social media on dining choices and brand reputation. As social media becomes integral to communication and decision-making, understanding its impacts on consumers is vital, especially ... -
Sustainability a business approach case : the non-alcoholic beverage industry
(2021)The thesis work studied the connection between sustainability and profitability of a business enterprise. To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry ... -
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ... -
The awareness of the young generation in Helsinki region to vegan food towards the environment
(2023)This thesis aims to find out the attitudes of young people about the impacts of their food selections and their level of awareness among the roles of vegan food to the environment. Because food has had tremendous impacts ... -
The business potential of a novel concept in digital food ordering : market analysis, consumer research and product development in South Karelia
(2022)The author is assessing the market potential of his novel concept dealing with the digitalisation of professional kitchen processes, supply chain planning and consumer advance ordering. The author investigates the available ... -
The covid-19 impacts on consumer behavior in restaurant industry
(2022)Because of the pandemic issue, consumer behavior has altered, and almost every business has had to concentrate on improving business performance. The primary goal of this study was to discover how customer behavior in ... -
The Effect of Price on Buying Behaviour of Sustainable Clothing Products in Finland
(2024)This study investigates the effect of the price on the buying behavior of sustainable clothing products in Finland. The main motivation of this study is to come up with better suggestions for local sustainable clothing ...



















