"digital marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-40 / 45
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Exploring the impact of digital marketing strategies on Hotel Tourism
(2024)Digital marketing nowadays are implementing as modern business trends. There are many positive impacts of implementing digital marketing in hotel tourism industries in Bangladesh. In this thesis, author will first try to ... -
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ... -
How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
(2023)Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ... -
How to launch a successful informational product which will create value for society?
(2022)The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ... -
Identifying a marketing strategy plan for successful e-commerce implementation for a fashion industry company
(2021)The objective of the research study was identifying a marketing strategy plan for successful e-commerce implementation of the Eirene Oy - a business from fashion industry. The company has only the physical store and an ... -
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ... -
International digital marketing strategy : IFBB Nordic Academy
(2023)The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ... -
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ... -
Marketing plan for a local honey farm : Case: Valosen Hunajatila
(2020)The objective of this study was to create a digital marketing plan, that focuses on social media channels Facebook and Instagram. This study attempts to answer the question: “What do honey customers consider when buying ... -
Marketing strategy on the Instagram platform
(2021)Since the rise of social media marketing, Instagram has become an important marketing platform for business. The research aims to provide in-depth knowledge about social media marketing and Instagram for business and then ... -
Personalized content in approaching Vietnamese Gen Z customers : an approach of inbound marketing method in creating content
(2021)In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ... -
Promoting Asikkala as a domestic destination by utilising digital marketing
(2021)The digital era is now, and traditional marketing seems to die out soon. In addition, the epidemic of coronavirus getting severe nowadays causing travel abroad is more restricted. Hence, domestic destination will be demanded ... -
Research on defining the best online platform to promote Finland as a travel des-tination in China : developing tourism between Finland and China
(2020)The aim of this thesis is to find the most suitable tourism marketing platform to promote Finland to Chinese consumers. The author uses qualitative methods to study the following three topics: what kind of Chinese people ... -
Social media and website reporting: finding key metrics : A case study of a B2B company in Lahti
(2020)This thesis looks into digital marketing performance and the key metrics to measure effectively the digital marketing efforts. The challenge for many marketers is not effectively showcasing the results from the digital ... -
Social media in resort business : case study: Intercontinental Phu Quoc Long Beach Resort
(2021)The thesis is made with the purpose to have better understanding of social media, the use of it as well as how it can be applied to a business using the SOSTAC framework. The information written in the thesis is collected ... -
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ... -
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ... -
The art of selling skills : strategic marketing approach for freelancer and small and medium-sized enterprises empowerment in Kyky Today Oy
(2024)This thesis examines the strategic marketing approaches necessary for empowering freelancers and small and medium-sized enterprises (SMEs) on the Kyky Today platform. The research addresses the shift from conventional ... -
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ... -
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...



















