"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 41-59 / 59
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The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector. The data for this thesis was collected ... -
The impact of COVID-19 on consumer behavior : Finnish students
(2021)COVID-19 caused a lot of changes in the world. The aim of this thesis is to find out how the pandemic affected the consumer behavior of Finnish students. The findings will identify how students re-evaluated their values ... -
The Impact of green marketing on customers' buying decision
(2021)The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ... -
The impact of product review videos on electronics consumers
(2024)Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ... -
The impact of social media influencer marketing on purchasing decisions of Millennials in Finland
(2021)In the first quarter of 2021, the number of internet users worldwide was more than 4.6 billion, and the number of social media users had also passed the 3.8 billion mark. These numbers indicate that almost 60 percent of ... -
The impact of social media marketing on consumer purchase decisions
(2024)This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ... -
The impact of travel content in social media on customers’ tourism decisions in Russia
(2021)The growing presence of social media (SM) is increasingly modulating consumer behaviour in the travel industry. Social media is acknowledged as an important information source that influences tourists’ travel choices. ... -
The impacts of the COVID-19 pandemic on Finnish food delivery services
(2021)The COVID-19 pandemic has changed the life of everybody in the world and greatly affect several industries, including food delivery industry. The thesis aims to find the change of people opinion regarding the usage of food ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The influence of TikTok’s live-streaming marketing on Vietnamese consumer's behavior in the cosmetic industry
(2024)This thesis focuses on the effect of live-streaming on TikTok on Vietnamese consumer behavior in the online cosmetics industry. The thesis investigates the effectiveness of these methods in altering consumer behavior, ... -
The level of customer service and customer satisfaction in the restaurant “Nautilus”
(2022)The aim of the research is to observe the customer service and customer experience in the restaurant Nautilus. The study provides some theoretical knowledge about customer service, customer satisfaction, customer experience ... -
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ... -
The use of celebrity endorsement on social media in the fashion industry and its impact on consumer behaviour
(2021)The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ... -
Touchpoints and behavioural mechanisms : Strengthening energy conservation in the residential sector
(2020)Policymakers are leveraging the use of behavioural insights (BI) to tackle a myriad of demand-side management issues among consumers, including using BI to encourage energy conservation behaviour among consumers in the ... -
Understanding consumer behaviors of Generation Z under China’s blind box economy : case company: POP MART
(2022)Generation Z, born between the late 1990s and the early 2010s, is a young generation in China. With the development of society and technology, they are familiar with the Internet and are willing to accept newborn things ... -
Understanding music consumption habits of digi natives : patterns and preferences
(2024)The purpose of this study is to build an understanding of the consumer behaviour of digi native people in the music industry. This study uses a quantitative approach, as the goal is to find general data about the target ... -
Understanding the factors influencing customer's behaviours to choose ride-sharing apps : a case study in Dhaka city
(2023)This research aims to better understand the elements that impact people's decisions to utilise ride-sharing applications. The study uses a sample of 103 participants from a large population to analyse the identified factors. ... -
Unmasking greenwashing : an examination of Generation Z's perception of sustainable business
(2024)This thesis aims to examine the perception Generation Z has on greenwashing, how it affects their perception of sustainable business, and whether it has an impact on their consumer behaviour. The topic was chosen based on ... -
Unveiling consumer perceptions of special effects in cosmetic packaging : a case study to Metsä Board
(2023)This thesis is a research about the special effects used in cosmetic packaging and the images they evoke in consumers. The goal of the study was to find out what kind of special effects communicate the product's attractiveness, ...

















