"Calatayud Salinas, Elena" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Sustainable marketing strategies: Understanding generation z’s expectations of food business in Spain: Study of the food consumption behaviour of the Spanish Generation Z
Calatayud Salinas, Elena (2020)This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...
