"Dong, Linh" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Analysis of social media influencer marketing in the beauty industry
Dong, Linh (2024)This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...
