"Glutting, Muriel" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
Glutting, Muriel (2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
