"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
Celebrities impact on customers behavior
(2022)This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ... -
Digital marketing strategies : the impact of advertising videos on Generation Z’s interest in haircare brands in Finland
(2025)This thesis explores the way video advertising influences Generation Z’s interest and purchase intentions within the Finnish haircare market. As digital platforms like Instagram and TikTok dominate Gen Z’s media consumption, ... -
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)This thesis is performed to (1) investigate factors that influence customers’ attitude and acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose possible implications and recommendations ... -
Kuvateemojen A/B testaaminen Google Display- ja Facebook-mainonnassa : case: Menestystarinat Oy
(2023)Opinnäytetyön aiheena oli testata kolmea eri kuvateemaa Google Display- ja Facebook-mainonnassa. Testissä olivat Menestystarinoiden käytetyimmät kuvateemat markkinoinnissa eli oma kuva, kuvapankkikuva ja piirroskuva. Testi ... -
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ... -
Production of a short-form video advertisement for social media
(2024)The thesis contains an analysis of online video advertising, briefly discussing its history in digital marketing and its current role in the modern, social media dominated landscape of the digital space. A detailed breakdown ... -
Relevance of local market intelligence to Oatly's Advertising for Mexican consumers
(2021)In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ... -
Storytelling and visual art in advertising : an approach towards creative and impactful advertising content
(2021)Storytelling and visual art are two significant illustrations for the creativity of content marketing; whereas the importance of two methods are ignored frequently by content creators and marketers. The study aims to clarify ... -
The impact of artificial intelligence on the future of digital advertising
(2025)This thesis examined how artificial intelligence may shape the future of digital advertising. It explored the current applications of AI in advertising, consumer familiarity with AI-driven tools, user behaviour, and ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
