"branding" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 24
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A modular pop-up concept for Mádara Cosmetics
(2021)In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics. The ... -
Brändi-ilmeen kehittäminen Pienelle Kotieläintilalle
(2022)Opinnäytetyö toteutettiin toimeksiantona Pieni Kotieläintila ja Kahvila Onni-nimiselle yritykselle. Työn tavoitteena oli kehittää yritykselle yhtenäinen brändi-ilme visuaalisten elementtien avulla. Yrityksen visuaalisen ... -
Building a strong personal brand on Instagram
(2020)The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ... -
Building a successful and recognizable brand for GastroBar Saimaa
(2021)We live in a world where brands have become an integral part of life; for a business to be successful, it must be easily identifiable. Customers get a clear first impression from branding, and they have a good idea of what ... -
Business management of start-up DMC : case Go-Nordic
(2020)The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ... -
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ... -
Consumer Perception Towards Chinese Cars in Russia
(2020)In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ... -
Creating marketing strategy for the clothing brand in Finland
(2021)During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ... -
Customer at the center of a live sport event : case: Motonet GP Lahti 2022
(2022)The thesis examined how to increase customer experience in a live sport event and how to attract new customer groups to participate focusing especially for people aged 16 to 34. The theoretical part of the study approached ... -
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ... -
Entering the Finnish market 2021 : case company: Uniqlo
(2021)Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ... -
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ... -
Marketing GastroBar Saimaa To Target Customers : increasing Brand Awareness
(2023)The research at hand delves into the domain of brand awareness, examining its pivotal role in shaping consumer perceptions and facilitating long-term growth for businesses. Successful brands, often characterized by their ... -
Monetization of an individual skill : self-employment as an artist
(2022)The purpose of this study was to explore individual monetization and the self-employment that could be gained through such endeavours. The end goal was to provide guidelines for people striving to make financial gain through ... -
Positive candidate experience and employer brand : of the case company Mercateo
(2021)Due to the demographic change and an increased transparency, there is a war of talents between companies. A company needs to create a competitive advantage in the labour market in order to attract and retain qualitative ... -
Recruiting in medium & large sized companies : factors of success & failure
(2020)The goal for this thesis was to study theory, articles, and previous researches about recruiting trends, tools, and issues and compare the knowledge to habits and recruiting processes in working life. The theory part ... -
Role of stakeholders in the branding process of a destination : case study: city of x
(2022)The thesis examined how stakeholders can be successfully involved in the branding process of a destination. The city of x was chosen as a case destination as it was developing a brand at the time the study was conducted ... -
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...