"business-to-business commerce" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Building Client Relationships as a Novice B2B Sales Representative
(2023)The purpose of this thesis was to research how novice B2B sales representatives are building client relationships and what challenges they are facing. The theoretical part of the thesis delves into the key concepts of ... -
Increasing customer value during the customer journey in B2B eCommerce
(2024)The thesis focuses on the value perceived by customers during the customer journey in B2B eCommerce. The purpose of the research was to find out how the value experienced by the customers of the case company can be increased ...

