"consumer culture" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...
