"corporate strategies" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-19 / 19
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Business plan of a customization studio in Saint-Petersburg, Russia
(2020)Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
European Union common data spaces and the future orientation of Finnish copyright stakeholders
(2022)European Union has a new strategy for data that envisions common European data spaces. The thesis work was conducted to find out what the common European data spaces could be from the Finnish copyright stakeholders’ ... -
Financial recovery of aviation businesses during the COVID-19 economic recession
(2021)In many aspects, the ongoing COVID-19 pandemic has had an unprecedented impact on the world economy. Preventive measures were mostly motivated by the avoidance of human interaction, such as lockdowns or social distance ... -
Improving customer experience for international students at a rental company
(2022)Companies have shifted into more customer-oriented thinking and customer experience is being applied more into business models. Due to the increasing numbers of international students moving to Lahti, it is important for ... -
Insights into B2B value creation : a case study of measuring customer journeys
(2024)This study addressed the gap in methods and practices for examining customer journeys as mechanisms in value creation within the B2B sector. The research aimed to bridge this conceptual gap by developing a journey measuring ... -
Internationalization of a Finnish SaaS through the use of partnerships
(2021)The purpose of this study is to try and understand how it would be possible for the case company Agendium to increase their international sales and visibility by creating a partner program. This study was conducted in ... -
Intraorganizational R&D network and strategic innovation management in a global company
(2022)This study explored the role of intraorganizational R&D network for strategic innovation management in a global company. Intraorganizational network refers to the established R&D network within different business units of ... -
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ... -
Membership NFTs : blockchain technology, opportunities, and implementation of utility based Non-Fungible-Tokens
(2022)The purpose of the study is to help companies understand, how blockchain technology, and specifically NFTs, will revolutionize the future of business, as well as to develop a universal NFT implementation strategy. Specifically, ... -
Pandemic survival for companies : how did Marimekko survive the COVID-19 pandemic?
(2022)The major impact of the COVID-19 pandemic on the world forced many businesses to change how they operate. As the world becomes more globalized and linked together it is more likely that any big crisis is going to disrupt ... -
Service design and productization for small service company
(2020)The thesis study discussed about service design and productization of services. In addition to the main research topics this thesis also discussed briefly about strategies of service companies and the relevance of the blue ... -
Sponsorship in Motocross : the event sponsorship analysis – AMA supercross championship and event-fit model
(2022)Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport. This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ... -
The corporate social responsibility strategy in fast fashion industry : case company Zara
(2021)Businesses are taking social responsibility more seriously. This change has happened, because CSR can bring real value to companies for a long time. Therefore, the continuous optimisation of CSR is one of the competitive ... -
The impact of diversification on Chinese enterprise value
(2021)Diversification is an important way for a company to grow and an important research topic for corporate finance. The core issue of diversification research is the impact of diversification on company value. However, in ... -
The process of formation and development of food delivery application : case study: Wolt Company
(2023)Both company and industry analysis together can provide insight into the sources of industry revenue growth and competitors' market shares and, therefore, the future of top growth and final profit of a company. By conducting ... -
The relationship of leadership and artificial intelligence in construction and development industry : a mixed methods research
(2022)Modern residential construction and development industry has remained relatively unchanged for decades - industry is well-known for its reluctance to transform. Throughout the past five years or so, artificial intelligence ... -
Using CRM technology to manage customer relations
(2022)Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ... -
Utilizing AI in innovation management
(2021)Integrating AI into the innovation field is currently a new research topic. So far a limited amount of empirical studies have been published in the subject matter. This paper aims to find guidelines of current practises ...
















