"customisation" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Artificial intelligence in e-commerce : progressive AI application as a solution to improve customer experience in the E-commerce industry
(2023)The digital world is expanding at an unprecedented rate, and this has an immense influence on the potential growth of e-commerce. The ongoing pandemic has further propelled the expansion of e-commerce, along with ever-evolving ... -
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ...

