"digital marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 45
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Analyzing & optimizing a small-scale e-commerce website : case company : Kipfashion
(2020)Online businesses need to optimize their website as recent technology keeps evolving now and then. Adopting the factors that can help in keeping up with this pace is important in increasing the conversion rate. The main ... -
Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ... -
Big idea for an integrated marketing communication campaign : Case study: Edunation's "Pathway" Product in Vietnam
(2020)The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ... -
Building a strong personal brand on Instagram
(2020)The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ... -
Considering different aspects of digital and social media marketing to attract generation Z and Alpha as the primary customer
(2023)With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ... -
Developing an effective email marketing strategy through a newsletter for the case company - Jalofoods
(2021)Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ... -
Development of Digital Marketing in Esports
(2020)Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ... -
Digital ecommerce : A case study of Daraz online shopping store in Nepal
(2020)The thesis study the e-commerce activities of Daraz online store in Nepal. The change is inevitable with the development of internet and its technology. Nepal is developing country and it is developing at a faster pace ... -
Digital marketing in Nepal : case: LAB University of Applied Sciences
(2020)The purpose of this thesis is to explore the different areas of digital marketing in Nepal and the challenges and opportunities that LAB University of Applied Sciences may face if it wants to promote its services to Nepalese ... -
Digital marketing in the tourism industry of Nepal : case: Caravana Himalaya
(2021)In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies ... -
Digital marketing in virtual events
(2021)Due to the impact of COVID-19, virtual events have become the new normal across all industries. However, this unique circumstance also requires attention on how to promote virtual events effectively, especially through ... -
Digital marketing plan : case company: ProGrupper Oy
(2021)This study aims to develop a Digital Marketing plan for ProGrupper Oy. ProGrupper is a startup company providing a mobile recruiting application designed exclusively for the healthcare industry. ProGrupper enables a real-time ... -
Digital marketing plan for a restaurant : case: Restaurant X in Helsinki, Finland
(2022)In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, ... -
Digital marketing plan for an aromatherapy company : case study: Bulba
(2022)This project-based thesis focuses on researching and creating a digital marketing plan for a small company in the aromatherapy industry. The aim of this project is to figure out the best methods for online marketing ... -
Digital marketing strategy Case company Sea Sales Finland
(2020)The purpose of the thesis is to develop a professional digital marketing strategy for Vallisaari brand which the case company Sea Sales Finland owns. Sea Sales Fin-land operates in the service sector in Helsinki. The brand ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ... -
Efficient Real Estate Marketing in Social media : Case: Kiinteistömaailma Asuntolaune
(2020)Social media has become a defining pillar in the modern cultural landscape and has an essential presence in digital marketing practices. The efficiency of social media marketing could be the difference maker in a businesses’ ... -
Ethics in digital marketing
(2020)The study aimed to determine whether there is a risk for companies of using hypertargeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ... -
Ethics in digital marketing
(2020)The study aimed to determine whether there is a risk for companies of using hyper-targeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ...



















