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Zara’s organization apparatus : what is the key behind Zara's fast fashion success?
(2023)
The purpose of this thesis was to analyse Zara's Organizational Structure. Presenting the advantages that made Zara a successful lean supply chain in the fast fashion sector.
The thesis incorporated both experimental ...
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)
Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ...

