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The main differences between responses to personalized advertising among generations
(2020)
The objective of the thesis is to define the main qualitative differences between responses to personalization among generations. This research is relevant since according to the previous research conducted in this field, ...
Preventing discrimination in recruiting through unconscious biases
(2020)
Discrimination in recruiting is a concurring problem within the Finnish work environment, although laws prohibit it. Especially immigrants and people with immigrant background and women suffer from either direct or indirect ...
Investigating factors affecting customers’ attitude and acceptance of online personalized advertising : the case of the hotel sector in Viet Nam
(2021)
This thesis is performed to (1) investigate factors that influence customers’ attitude and
acceptance of online personalized advertising in the hotel sector in Viet Nam and (2) propose
possible implications and recommendations ...
Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
(2023)
This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ...



