Haku
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Optimal marketing strategy for an Asian food and beverage start-up in Finland
(2020)
The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...
Sustainability a business approach case : the non-alcoholic beverage industry
(2021)
The thesis work studied the connection between sustainability and profitability of a business enterprise.
To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry ...
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)
The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...


