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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
Packaging concept for an instant drink
(2021)
This thesis is made as an assignment for the Natural Nordic company. The subject of this thesis is to plan and design a packaging concept for a supplement product made of Finnish berries and herbs by the Natural Nordic ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
A modular pop-up concept for Mádara Cosmetics
(2021)
In this thesis, the key aspects of pop-up stores, their history, development and future are analysed through extensive literature research and put into practice in two pop-up store concepts for Mádara Cosmetics.
The ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)
The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...
Development of Digital Marketing in Esports
(2020)
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the ...
A comparative study : China’ s and Vietnam’s inbound tourism marketing strategies
(2021)
We proposed our main research question as to how China and Vietnam market their countries as international tourism destinations? To gain a better result of the main research question, we also had three sub-questions to ...









