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AI's impact on marketing : case ISKU
(2024)
Due to the new emergence of Artificial Intelligence and its impact on the lives of everyone, from an individual level to a company level, it is important to study the impact it has and will have on these organizations. ...
Artificial intelligence and CRM usage and capabilities in Lille Metropolitan Area SMEs’ social media marketing
(2024)
Social media marketing (SMM) has become an essential tool for businesses of all sizes. However, for Small and Medium Enterprises (SMEs), limited resources and man-power often restrict their ability to fully leverage the ...

