Marketing Communications Plan for a Fintech company. Case: Rundit Oy
Nguyen, Bang (2019)
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The objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them.From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes the analysis of the com-pany’s current situation, the company's strengths, and its core values, identify the goal, vision, and strategic plan. More precisely, the author sought for the correct core values of the company to improve the effectiveness of online marketing communications.The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting.The author uses the qualitative research method that focuses on Participator observation method and conducts a series of Semi-structured interviews to gather data. The interview involved the CEO, Product owner, and lead designer of Rundit. After gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan.