| dc.description.abstract | Purpose of this study was to find out reasons, experiences and development ideas regarding wearable devices from social media.
Data was collected entirely from social media platforms; Facebook, YouTube, Instagram, Reddit, Twitter, public blog postings and online marketplaces such as Amazon.com and Ebay.com.
Data was analyzed by qualitative methods and presented as citations in result chapter.
While purchasing devices people tend to value functions over usability, users wanted device often for specific purpose, such as fitness tracking, goal-oriented training, sleep tracking or as regular watch. Health related reasons such as improving physical condition were key reasons to purchase devices. Users valued functions like pedometer, sleep tracking abilities, touchscreen, battery longevity, GPS, HRM and daily analytics important factors depending reason to purchase.
Users experienced working devices, social features and success stories, such as weight loss or possibility to improve one’s sleep as positive experiences.
As users purchase devices based on commercials and information from various sources as social media, people are expecting devices to fulfill their marketing speeches. Therefore, people had negative experiences when device lacked battery life, durability or caused allergic reaction for example.
For development ideas users wanted more automation with smart homes, smart speakers and ability to record data without accessing applications. Also, ability to use device regardless of phone operating system and universal application were both wished development ideas. | - |