Creating Animated Stickers for Social Media Platforms Using Brand-Based Imagery : case Pikku Kakkonen
Löhönen, Sofi-Ilona (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004144970
https://urn.fi/URN:NBN:fi:amk-202004144970
Tiivistelmä
Animation is an adaptable medium. In digital media, animation can be detected for example in the form of GIF. Today GIFs are used in multiple ways, such as a decorative, promotional and artistic elements, as well as communicational tools – for example as animated stickers – on personal messaging platforms.
The purpose of this thesis was to create animated stickers, and two animated shorts for Pikku Kakkonen, which were set to be used in social media platforms as decorative elements and updates. Pikku Kakkonen is a magazine-styled Finnish children’s program. The program’s Art Director Elli Murtonen had a vision to add elements into Pikku Kakkonen’s Instagram by launching a set of stickers using the brand’s visual brand imagery.
The research was carried out in order to study how animation, its principles and production works, and how it is being adapted as a medium. The thesis also explored the history and the technical functionality of the GIF, and how the format was used in social media. These findings were aimed at being utilized in the thesis project, focusing on important matters when creating animations using Pikku Kakkonen’s vector graphics, while simultaneously aiming to adapt the animation principles. An additional question was what to take into consideration when creating an animation project, and to describe the project and its outcome, as well as personal thoughts concerning the process. The project was created using data from the research, and by following Pikku Kakkonen’s Art Director’s directions.
The purpose of this thesis was to create animated stickers, and two animated shorts for Pikku Kakkonen, which were set to be used in social media platforms as decorative elements and updates. Pikku Kakkonen is a magazine-styled Finnish children’s program. The program’s Art Director Elli Murtonen had a vision to add elements into Pikku Kakkonen’s Instagram by launching a set of stickers using the brand’s visual brand imagery.
The research was carried out in order to study how animation, its principles and production works, and how it is being adapted as a medium. The thesis also explored the history and the technical functionality of the GIF, and how the format was used in social media. These findings were aimed at being utilized in the thesis project, focusing on important matters when creating animations using Pikku Kakkonen’s vector graphics, while simultaneously aiming to adapt the animation principles. An additional question was what to take into consideration when creating an animation project, and to describe the project and its outcome, as well as personal thoughts concerning the process. The project was created using data from the research, and by following Pikku Kakkonen’s Art Director’s directions.