Strategic Management Tools Used By CEOs Among MSMEs in Slovakia

Abstract

The purpose of this bachelor thesis was to design and develop a handbook of strategic management tools used by CEOs among MSMEs in the Slovak Republic for current CEOs or future CEOs considering to start-up their own business. The theoretical framework introduces aspects regarding strategy in a business context and strategic management tools. The handbook was done in collaboration with a commissioning company in Slovakia. The main objective of this research study was to find out the most common and integrated strategic management tools by CEOs among MSMEs in Slovakia, and find a reason for the integration of specific strategic management tools from the perspective of CEOs among MSMEs in Slovakia.

The research was implemented with quantitative research method, to provide numerical data facts about the usage of the integration of strategic management tools among MSMEs in Slovakia. The author conducted both, primary and secondary data in this handbook. The theoretical framework was completed with secondary data extracted from academic books, journals, and publications from relevant institutions. Hence, the empirical research has an essential impact on this handbook, as data collected from the survey is considered as primary data.

Among the most popular strategic management tools belongs SWOT, whereas the current strategic initiatives and reasons for integrating strategic management tools differs among the MSME segments.

The most significant aspect of the usage of strategic management tools among top-management is proper understating and knowledge of the particular strategic management tools in order to use them effectively.