Case Study - Rauma Chamber of Commerce Global Club: Improvements to KV-Klub Service
Castaño Granados, Karla Eugenia (2020)
Castaño Granados, Karla Eugenia
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051511640
https://urn.fi/URN:NBN:fi:amk-2020051511640
Tiivistelmä
The propose of the present thesis is to analyse the service KV-Klub from Rauma Chamber of Commerce using service design tools, Service Model Canvas and Service Blueprint. This for the aims of understanding the services and locate points of the service that require for future improvements.
The first part of the theory introduces the concepts of services design as a discipline and its use for the understanding and improving of services. This followed by the definition of the selected tools use for the development of solutions for KV-Klub, this being service model canvas and service blueprint.
The second part of the document will follow to introduce the used methodology for the research of information about the service, being the selected means, interview, and observation. The collected information about the service was then analysed through the creation of a business model canvas and a service blueprint, this in order to have a more detailed picture of the service and helping in consequence the identification of weak spots on the service.
The results of the research then pointed various weaknesses on the service located on the service current planning strategy, advertisement strategy, feedback collection and brand positioning and recognition. Having the results of the research in consideration, a list of required improvements for KV-Klub is presented in the document.
The first part of the theory introduces the concepts of services design as a discipline and its use for the understanding and improving of services. This followed by the definition of the selected tools use for the development of solutions for KV-Klub, this being service model canvas and service blueprint.
The second part of the document will follow to introduce the used methodology for the research of information about the service, being the selected means, interview, and observation. The collected information about the service was then analysed through the creation of a business model canvas and a service blueprint, this in order to have a more detailed picture of the service and helping in consequence the identification of weak spots on the service.
The results of the research then pointed various weaknesses on the service located on the service current planning strategy, advertisement strategy, feedback collection and brand positioning and recognition. Having the results of the research in consideration, a list of required improvements for KV-Klub is presented in the document.