Board game for co-creating ecosystem based circular economy business models
Santonen, Teemu; Purola, Aletta; Nevmerzhitskaya, Julia (2020)
International Society for Professional Innovation Management
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Santonen T., Purola A., Nevmerzhitskaya J., (2020). Board game for co-creating ecosystem based circular economy business models. Bitran I., Conn S., Gernreich C., Heber M., Huizingh K., Kokshagina O., Torkkeli M. (Eds.)., ISPIM Connects Bangkok: Partnering for an Innovative Community - Bangkok, Thailand, 1-4 March 2020., International Society for Professional Innovation Management.
This study conceptualize and empirically tests a serious board game for co-creating ecosystem based Circular Economy Business Models (CEBMs) in a multi stakeholder setup. The board game targeted to the birth stage of ecosystem development is taking advantage of prior scientific knowledge by utilizing circular economy strategies derived from the CE literature. Theoretical justifications for the game design choices and practical examples of the game are presented. The empirical testing results grounded of the adapted Technology Acceptance Model model verified the user acceptance of the suggested board game. Playfulness and easy to use were significant predictors of the attitude towards using the game, while usefulness was predicting the intention to use the game again. However, teachers and practitioners perceptions towards the game differed and also having good CE knowledgereduced the usefulness perception.