Consulting company’s opportunities to grow
Rantala, Jonna (2011)
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011110314208
https://urn.fi/URN:NBN:fi:amk-2011110314208
Tiivistelmä
In this thesis the main focus is on finding out ways to improve operations for a small service company offering consulting services especially for base metals and mineral extraction industries. Operations that the thesis concentrates are marketing through marketing material creation, and innovating where the aim is to find out if it adds value for the business.
Methods for the work have mainly been research and analyzing books, articles etcetera. Also interviews of the company owner were used to gain information about his experiences and ideas during his earlier career, company’s history and about sights of the company’s future. Based on the theory parts written some of the marketing materials were created and for others some advices given for latter use. The innovation process is revised the way that it can be used as a guide during innovation process. There were also hints given where to get funding and guiding for the process.
Methods for the work have mainly been research and analyzing books, articles etcetera. Also interviews of the company owner were used to gain information about his experiences and ideas during his earlier career, company’s history and about sights of the company’s future. Based on the theory parts written some of the marketing materials were created and for others some advices given for latter use. The innovation process is revised the way that it can be used as a guide during innovation process. There were also hints given where to get funding and guiding for the process.