Internationalization of a health care mobile application : Case study of Onerva Hoivaviestintä Oy
Balazs, Mirtill (2020)
Balazs, Mirtill
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020070519503
https://urn.fi/URN:NBN:fi:amk-2020070519503
Tiivistelmä
Companies have been trying to increase their footprint and target a bigger market share, by internationalising. It has been a global trend not just among corporations but also on the level of society.
The following research paper is a case study for Onerva Hoivaviestintä Oy, which is a start-up company. The company connects family members of elderly and the care providers. Due to COVID-19 pandemic it is harder for relatives to see their elderly family members, therefore applications like Onerva is demanded. To gain new opportunities and to expand their business they are obligated to internationalise and target foreign markets. Prior to new market entry it is recommended to analyse potential market areas, as it lowers the risk and shows which countries could bring higher and stable profit.
This research was pursued to compare Denmark’s, Sweden’s and Germany’s market suitability for a new instant-messaging application targeted for elderly care. The market study was completed by analysing macroenvironment and microenvironment factors in the chosen countries. The researcher put macroenvironmental factors in focus for the literature review chapter, since the application concept is innovative and there has not been any similar data collected in this topic.
The nature of the research is exploratory. The author selected mixed methods approach to support the theory. Firstly, numerical secondary data was collected from other researchers, then with the interviews, the author proved with primary qualitative data the hypothesis. The interviews were carried out with three elderly home workers from Denmark, Germany and Sweden. The interviews were semi structured, as the author wanted to have a deep understanding of the country’s elderly health care system.
Comparing all the secondary and primary data, the researcher concluded that due to the technological advancement and number of potential users. The most reasonable market for Onerva Hoi-vaviestintä company, to expand their business first is Sweden.
The following research paper is a case study for Onerva Hoivaviestintä Oy, which is a start-up company. The company connects family members of elderly and the care providers. Due to COVID-19 pandemic it is harder for relatives to see their elderly family members, therefore applications like Onerva is demanded. To gain new opportunities and to expand their business they are obligated to internationalise and target foreign markets. Prior to new market entry it is recommended to analyse potential market areas, as it lowers the risk and shows which countries could bring higher and stable profit.
This research was pursued to compare Denmark’s, Sweden’s and Germany’s market suitability for a new instant-messaging application targeted for elderly care. The market study was completed by analysing macroenvironment and microenvironment factors in the chosen countries. The researcher put macroenvironmental factors in focus for the literature review chapter, since the application concept is innovative and there has not been any similar data collected in this topic.
The nature of the research is exploratory. The author selected mixed methods approach to support the theory. Firstly, numerical secondary data was collected from other researchers, then with the interviews, the author proved with primary qualitative data the hypothesis. The interviews were carried out with three elderly home workers from Denmark, Germany and Sweden. The interviews were semi structured, as the author wanted to have a deep understanding of the country’s elderly health care system.
Comparing all the secondary and primary data, the researcher concluded that due to the technological advancement and number of potential users. The most reasonable market for Onerva Hoi-vaviestintä company, to expand their business first is Sweden.