How small businesses are responding to COVID-19: a case study of Growfit
Moskalenko, Denys (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111322817
https://urn.fi/URN:NBN:fi:amk-2020111322817
Tiivistelmä
The objective of this thesis, as the title indicates, is about analysing possible outcomes for small and medium enterprises after the pandemic outbreak. Also, to understand clear picture of the business environment during COVID-19. The case study conducted from a start-up Growfit. Growfit was founded in 2019. Growift provides healthy meal plans to their customers and started its operations during the quarantine.
The aim of the thesis is to understand the optimal surviving strategy to SMEs during and after the pandemic outbreak.
For a research author used a lot of statistics related to COVID-19 spread. In additional to that, the author applied his own personal experience working in Growfit. Also, “Blue Ocean Strategy” was applied to the case study and criticism of it.
The results showed that the pandemic outbreak has a vital impact on both macroeconomics and SMEs. However, there are still a lot of opportunities, especially for SMEs during COVID-19.
The aim of the thesis is to understand the optimal surviving strategy to SMEs during and after the pandemic outbreak.
For a research author used a lot of statistics related to COVID-19 spread. In additional to that, the author applied his own personal experience working in Growfit. Also, “Blue Ocean Strategy” was applied to the case study and criticism of it.
The results showed that the pandemic outbreak has a vital impact on both macroeconomics and SMEs. However, there are still a lot of opportunities, especially for SMEs during COVID-19.