Artificial intelligence for the sales procedure : requirements, benefits and challenges for startup and start again companies
Manner, Ville (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111723061
https://urn.fi/URN:NBN:fi:amk-2020111723061
Tiivistelmä
This research focuses on identifying practical aspects of the sales process, how artificial intelligence and other new technologies could create efficiencies, cost savings and resolve business challenges for startup and start again companies.
The research was completed for the business purposes, and the results are directly applicable for the author’s company. The author plans to develop a service product utilizing new technologies. The purpose of the research was to gather information for the product development planning and to understand the market expectations.
The method used for the research was mixed. A survey was designed and executed to gather market information and the results of that were compared to the Dubinsky’s seven (7) steps selling system.
The research identified that market is aware of the new possibilities, but these are still too expensive, complicated or, solutions require more skills before masses are taking on the opportunities. The research could have been executed more structured way, which would have brought out further detailed information, but the mixed method provided a wide enough approach to gather business de- sign critical information for the further artificial intelligence project use.
The research was completed for the business purposes, and the results are directly applicable for the author’s company. The author plans to develop a service product utilizing new technologies. The purpose of the research was to gather information for the product development planning and to understand the market expectations.
The method used for the research was mixed. A survey was designed and executed to gather market information and the results of that were compared to the Dubinsky’s seven (7) steps selling system.
The research identified that market is aware of the new possibilities, but these are still too expensive, complicated or, solutions require more skills before masses are taking on the opportunities. The research could have been executed more structured way, which would have brought out further detailed information, but the mixed method provided a wide enough approach to gather business de- sign critical information for the further artificial intelligence project use.