Entry Strategy to the Finnish market. Case: ProMehanika ltd.
Cukurs, Matiss (2020)
Cukurs, Matiss
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120225658
https://urn.fi/URN:NBN:fi:amk-2020120225658
Tiivistelmä
This thesis has been created to study and analyse business operations in Finland and Latvia, market entry strategies, and conduct market analysis for ProMehanika. Thesis will investigate the factors of successful sales negotiation, contracting and growth opportunities within these markets and how they can be implemented in an organization.
This thesis will provide a market entry strategy for the Finnish market for the case company– ProMehanika ltd.
Also, this thesis is commissioned and supported by a company – Ricado oy (A party of interest and an active customer of ProMehanika ltd.)
Thesis consists of:
• Chapter 1 – Explains the research question, aim, case company’s background and
the commissioning company’s part in the study.
• Chapter 2 - Study on market entry strategies for ProMehanika’s expansion to Finnish market, e-commerce analysis, and network approach.
• Chapter 3 – Market analysis of Finland, Industry and rivals’ analysis, and study on
ProMehanika’s supply chain.
• Chapter 4 – Research approach and methods, data collection, reliability, and validity
of the data.
• Chapter 5 – Results of the conducted research. Case study and interview analysis.
• Chapter 6 - Conclusion and discussion provide the answer to research question,
presents Finnish market entry strategy for ProMehanika, and gives recommendations for further studies.
This thesis will provide a market entry strategy for the Finnish market for the case company– ProMehanika ltd.
Also, this thesis is commissioned and supported by a company – Ricado oy (A party of interest and an active customer of ProMehanika ltd.)
Thesis consists of:
• Chapter 1 – Explains the research question, aim, case company’s background and
the commissioning company’s part in the study.
• Chapter 2 - Study on market entry strategies for ProMehanika’s expansion to Finnish market, e-commerce analysis, and network approach.
• Chapter 3 – Market analysis of Finland, Industry and rivals’ analysis, and study on
ProMehanika’s supply chain.
• Chapter 4 – Research approach and methods, data collection, reliability, and validity
of the data.
• Chapter 5 – Results of the conducted research. Case study and interview analysis.
• Chapter 6 - Conclusion and discussion provide the answer to research question,
presents Finnish market entry strategy for ProMehanika, and gives recommendations for further studies.