A BUSINESS MODEL FOR A RENTAL BICYCLE BUSINESS IN JOENSUU

Abstract

The purpose of thispaper is to conduct a study that permits to applya business model for a student bike rental business named Polkubike in thecity of Joensuu. The focus is developing a business idea by applying the business model in question. Moreover, this paper will present other various theoretical business tools that will be carried out in this business idea. These tools are representedin PESTEL analysis, Marketing Mix, and SWOT analysis.The business model canvas is the chosenframeworkmodel to examine thisbusiness idea.Therefore, the research method for this paper isacombination of qualitative and quantitative methods.So, this work is based on our constant observation and a survey. Thus,the main target group of the survey was toexchange students who cameto study in Joensuu for one semester or one year. The survey was done inSeptember 2020 and the number of respondents was 63 students.The result of the thesis is the outcomes that the canvas model brought after treating different aspectsof PolkuBike. Furthermore, a comparison between PolkuBike and two bike rental services that do the same service in Joensuu. PESTEL analysis brought outcomesabout the macro-environmental factors in Finland, and finally a survey that shows if the business idea is potential or not.