Tuusula Housing fair customer experience
Varjonen, Heli (2020)
Varjonen, Heli
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121127655
https://urn.fi/URN:NBN:fi:amk-2020121127655
Tiivistelmä
This bachelor’s thesis aimed to examine why the customers visit the Housing fair and how would then profiling the visitor based on this research help the Housing fair organization. As this year 2020 began, the global pandemic COVID-19, has affected the consumer behavior during Spring and Summer 2020 in Finland and had this affected the customer behaviour of the visitors.
This research was conducted for the Tuusula Housing fair 2020, and the Housing fair organization can and will use at least some part of the questionnaire results for future fairs. Several questions in the questionnaire are related to COVID-19 affecting consumer habits and giving some ideas for improvements for the fair.
This thesis was executed using a qualitative method. The material was collected from the self-competed questionnaires which were sent to the respondents. I met these respondents, 27 persons, at the Tuusula Housing fair in August. I visited the Housing fair on two days, and these visitors had given email addresses to me to collect data. I have analyzed the responses to the questionnaires, which is an essential part of this thesis. I have sent some details to the Housing fair organization immediately in August to look at those, and if they think necessary, also act and make changes on the fair that was still ongoing.
Findings that are based on the research for the marketing should be aimed for younger visitors 25 year onwards and to keep the middle-age loyal visitors to coming to the Fair.
This research was conducted for the Tuusula Housing fair 2020, and the Housing fair organization can and will use at least some part of the questionnaire results for future fairs. Several questions in the questionnaire are related to COVID-19 affecting consumer habits and giving some ideas for improvements for the fair.
This thesis was executed using a qualitative method. The material was collected from the self-competed questionnaires which were sent to the respondents. I met these respondents, 27 persons, at the Tuusula Housing fair in August. I visited the Housing fair on two days, and these visitors had given email addresses to me to collect data. I have analyzed the responses to the questionnaires, which is an essential part of this thesis. I have sent some details to the Housing fair organization immediately in August to look at those, and if they think necessary, also act and make changes on the fair that was still ongoing.
Findings that are based on the research for the marketing should be aimed for younger visitors 25 year onwards and to keep the middle-age loyal visitors to coming to the Fair.