Expansion of the Carrot Kitchen App to London Case Company: Carrot Revolution Oy
Timofeeva, Irina (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121829503
https://urn.fi/URN:NBN:fi:amk-2020121829503
Tiivistelmä
Childhood obesity is considered one of the most serious public health challenges globally for the 21st century. There are several factors that contribute to its increase, and one of them is children’s unhealthy relationship with food.
Carrot Revolution, a start-up company from Finland, has created a solution that can contribute to the positive development of children’s eating habits worldwide. The Carrot Kitchen app was recently launched on the domestic market and it is positioned as “the world’s first mobile cooking buddy for kids”. The app aims to educate children about healthy eating and teaches them cooking skills in a fun and easy manner.
The purpose of the thesis is to study the potential for the Carrot Kitchen app’s expansion to London. Due to the complexity of the issue, the following will be examined: the background of childhood obesity and internationalization theories, target market and business environment analysis, mobile application industry analysis and the marketing strategies.
The results of the research indicate that due to the recent industry and market trends, the British market shows great potential for introducing the Carrot Kitchen app to local customers.
Carrot Revolution, a start-up company from Finland, has created a solution that can contribute to the positive development of children’s eating habits worldwide. The Carrot Kitchen app was recently launched on the domestic market and it is positioned as “the world’s first mobile cooking buddy for kids”. The app aims to educate children about healthy eating and teaches them cooking skills in a fun and easy manner.
The purpose of the thesis is to study the potential for the Carrot Kitchen app’s expansion to London. Due to the complexity of the issue, the following will be examined: the background of childhood obesity and internationalization theories, target market and business environment analysis, mobile application industry analysis and the marketing strategies.
The results of the research indicate that due to the recent industry and market trends, the British market shows great potential for introducing the Carrot Kitchen app to local customers.