Strategic Management for Non-profit Organizations. Challenges, Solutions, and Benefits of a Brazilian Non- profit Organization – Casas André Luiz

Abstract

Non-profit organizations, since the 1940s, have been providing services to communities for free, where the local government is unable to meet social demands. For some authors like Peter Drucker, these organizations are the only capable of transforming individuals into society. In this document, general information about these organizations will be presented, their characteristics, their challenges, and what they can be done to overcome these situations. More specifically, strategic management will be addressed about it, strategy as a way for these organizations to improve their performance consistently. This document aims to demonstrate, through Casas André Luiz's practical example, the challenges, solutions, and benefits regarding the development of strategic management. This example supports non-profit organizations that want to develop strategic management in their organizations or have difficulty implementing it. In this way, these organizations can raise and expand the quality of services provided to the community, contributing to the millennium's objectives and the Unit Nations program. The method used is qualitative research (participant bias), interviews with four different representatives from Casas André Luiz's top management. The result is demonstrated through the development of strategic management, led by the organization's management. The model was implemented in 2018. In 2020 due to the Covid-19, the organization has not suffered any significant damage due to work carried out with all the business units of Casas André Luiz. It is an example, which confirms one of the benefits of strategic management applied to non-profit organizations. Overcoming challenges through strategic management means that non-profit organizations can act more and better in communities, generating social benefits, positively contributing to the millennium's objectives.