Marketing strategies to supply the waste water treatment equipment for pulp and paper plants in Vietnam

Abstract

In this research, Vietnam wastewater treatment equipment market was analyzed. The primary objective of the research is to establish the feasibility analysis of the market of wastewater treatment equipment for pulp and paper plants. Then market strategies were recommended for the foreign firm to enter the market.

The Vietnam wastewater treatment equipment market was analyzed under the qualitative analysis. Through qualitative analysis the secondary data, the primary data which was collected the field research’s interview are analyzed. Moreover, marketing tools and marketing strategy are used to make a theoretical structure for the thesis.

After analyzing the market situation the research recommended are given to give the business opportunities and how the foreign firm can do business in the Vietnam market.