Evaluation of opportunities in e-waste processing facility investment in Pune, India

Abstract

ELECTRONIC WASTE or E-WASTE or Waste Electrical and Electronic Equipment (WEEE) is the term used to describe old, end-of-life or discarded appliances using electricity such as computers, laptops, TV’s, radios and refrig-erators. In India, rapid growth of the country along with urbanization and growing demand of electrical appliances has contributed to the digital revolution. However, this rapid development in hyper-technology has made e-waste one of the fastest waste streams. Pune is the second largest city in Maharashtra and 8th in country. More than 2,584 metric tonnes of e-waste is generated per year in Pune. India has become an attaractive destination for e-waste processing business. This thesis aims at evaluating this opportunity in the city of Pune to help the European investors find out how to do this business in the city of Pune. The author aims at proposing the best applicable business model to European investors to help them achieve a successful business with regard to market situation. The theoretical part contains e-waste concepts and all the necessary theories to develope a business model. The research method applied in the whole study is qualitative method. The empirical part contains the result of market research which includes stake-holders, competitors and customers. In the conclusion part, an applicable business model is proposed which includes entry mode, supplying and distribution channel and products or services.