"consumer behaviour" - Selaus asiasanan mukaan Yrkeshögskolan Arcada
Viitteet 21-32 / 32
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Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
Green skincare in Finland and France: A Millennial perspective on Greenwashing
(2021)The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ... -
Heuristics in Behavioral Economic: Differences in perception between Generation X and Y in price anchor in Product Bundle
(2021)The objective of this research is to find out whether generational perception has any influence on the purchase decision making of Generation X and Y. The study focuses on finding out how the two generations thinking about ... -
Is the Future of Personal Care Product Packaging Gender Neutral?: a Comparative Study on the Consumer Perceptions of Gendered Packaging by Generation Z and Generation X
(2022)Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ... -
Neuroscience as a Tool to Increase Customer Loyalty
(2020)This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ... -
Perceptions of Online photos - a focus group study with young consumers
(2021)The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ... -
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ... -
The Impact of Social Media on Brand Equity : A Comparative Analysis of Consumer Perceptions and Engagement Strategies
(2024)This research attempted to analyse the complex but significant interconnectedness of the social media and brand equity capitalizing on the outcomes provided by the quality social media management to set the pace and scale ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
What are the reasons for consumers’ non-adoption of shampoo bars?
(2024)This study investigated barriers inhibiting consumers from adopting shampoo bars. The research model was modified based on prior research by Sadiq et al. (2020), which utilized the innovation resistance theory model developed ... -
What are the underlying elements used in ads shown during Super Bowl?
(2021)People are exposed to thousands of advertisements per day which means that advertisements need to be technically of high standard to deviate from others. Psychology has always been a vital factor in marketing and can work ... -
Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...









