KoulutusalaYrkeshögskolan ArcadaLiiketalous, hallinto ja markkinointi
Viitteet 421-440 / 1496
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An examination of change management models for successful execution of a change initiative
(Yrkeshögskolan Arcada, 2017)The world of today is characterized by constant and rapid change. In order to effectively compete in this environment, companies require time and cost-effective ways to manage change. When going through a change in an ... -
Examining the Effects of Regulatory Measures on the Behaviour of Cryptocurrency Market : a Case Study on the Impact of Binance Ban as a Component of AntiRussian Sanctions on the Local Crypto Community
(2024)The emergence of cryptocurrency, introduced in 2008 by Satoshi Nakamoto as an alternative to traditional financial systems, has led to a rapid market expansion. This growth has seen the creation of numerous alternative ... -
Excellent quality in customer service
(Yrkeshögskolan Arcada, 2017)The purpose of the study was to find out how excellent quality in customer service is measured and implemented in Aktia Bank Plc:s Contact Center. The aim was to analyze the quality of customer service by using the EFQM ... -
Executing change of organizational culture : The case of a commercial bank in Finland
(Yrkeshögskolan Arcada, 2018)The topic of this study is execution of change in organizational culture at one branch of-fice of a commercial bank in Finland. The aim of the research was to find out how the employees at the branch have experienced the ... -
En exemplifiering av behovet av kunskaper i ryska inom ett urval yrkeskategorier i Finland
(Arcada - Nylands svenska yrkeshögskola, 2014)Efterfrågan på kunskaper i det ryska språket är framme i massmedia nästan dagligen i Finland numera, då mängden ryska turister ökat år för år, samtidigt som andelen immigranter från Ryssland också tilltagit. Det talas ofta ... -
Expansion of a Lithuanian Textile Manufacturer into the Finnish Market : (Case Study Skinija)
(Yrkeshögskolan Arcada, 2016)In Finland there is a great demand in textile and clothing sector but unfortunately local production has been seen declining at fast pace from last few years. Leading to room for exports from other countries. Thus this ... -
Expert evaluation of Financial Management strategies of sport clubs
(2020)Abstract: The global goal of this work is to study and analyze methodology of financial management strategies assessment. The structure of the thesis is consistent of the literature review covering the theories and models ... -
Exploring students' perceptions of FUD marketing strategies by cyber security companies
(2024)This study delves into the intricate intersection between marketing strategies and cybersecurity concerns, aiming to shed light on the effectiveness and implications of Fear, Uncertainty, and Doubt (FUD) marketing tactics ... -
Exploring Success Factors in Chatbot Implementation Projects
(2019)Chatbots are digital agents which can be used to automatize an organization’s customer interactions and internal business processes. This conversational software is powered by artificial intelligence and utilizes natural ... -
Exploring the Experience of Using the Food Delivery Robots in Helsinki, Finland : a focus group method among Arcada students
(2024)Since April 2022, the launch of Finland's first grocery delivery robot, in collaboration with S-kaupat (S-Market), represented a pivotal advancement. Despite two years of operation, there has been limited research on the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Exploring the Sales Process of the Danish Design Company - Holscher Design A/S
(Yrkeshögskolan Arcada, 2016)This Master Thesis project’s aim is to explore Holscher Design’s current challenges with their sales process and propose development ideas to their sales process. The research question is; ”how to improve Holscher Design’s ... -
Exploring travelers’ risk perceptions, reasons to travel and intentions to travel in the coming 3 years
(2024)During the 21st century, the tourism industry has faced numerous crises, including a pandemic, global financial crisis, natural disasters as well as geopolitical conflicts such as the Russian invasion of Ukraine. Despite ... -
Eye tracking studie : Case Marimekko
(Arcada - Nylands svenska yrkeshögskola, 2012)En bra metod för att testa webbsidor med är eye tracking. Denna metod går ut på att man spelar in en persons ögonrörelser som gör ett test med en eye tracker. Med en eye tracker kan man efteråt testet göra heat maps och ... -
Eye tracking studie: Hur kunden navigerar i- och upplever kexhyllan innan och efter dess förnyelse
(Yrkeshögskolan Arcada, 2018)Syftet med arbetet var att undersöka hur kunden navigerar vid kexhyllan och upplever hyllan, samt om och hur förändringarna i hyllan påverkar kunden. Arbetet kommer att besvara frågorna; hur många fixeringar produktgruppen ... -
En eye-tracking studie - Hur uppmärksammar människor annonser på nätet?
(Arcada - Nylands svenska yrkeshögskola, 2011)I denna studie undersöktes hur människor uppmärksammar annonser på nätsidor för att hjälpa Operaria Oy att göra beslut angående placering och lönsamhet i online reklam. Operaria Oy är ett företag inom rekryteringsbranschen ... -
Facebook - Marknadsföring eller tomt flöde? Case: Filialen Byggmax Ab Finland : En kvalitativ aktionsforskning med tyngdpunkt på företagets innehållsplanering på Facebook
(Yrkeshögskolan Arcada, 2017)Filialen Byggmax Ab Finland, ett företag inom järnvaruhandeln har under de senaste 5 åren strävat till att skapa effektiv marknadsföring på Facebook, dock utan att satsa på detta ekonomiskt. Insatserna har emellertid ... -
Facebook as a Marketing Tool
(2021)Advertising in the digital era has become a finely tuned practice with tools like Facebook Business Manager and Facebook Advertising. The desired target audience on social media is reachable with a fraction of the budget ... -
Facebook Marketing for Fashion Industry
(Arcada - Nylands svenska yrkeshögskola, 2011)Social media platforms like Facebook, YouTube and Twitter, etc… are fundamentally changing the way business and consumers behave. It has created chances and challenges for the marketers. The main objective of the study is ... -
Facebook Marketing Plan : Company: Language Alive! English School
(Yrkeshögskolan Arcada, 2017)Language Alive! is a start-up in language education with good methodology, which can create a new way of learning English in Vietnam. However, the fees to run marketing ac-tivities are high, the cost per lead is very ... -
Facebook som ett social media marknadsförings verktyg : En undersökning om Facebooks inverkan inom digital marknadsföring
(Yrkeshögskolan Arcada, 2017)Syftet med detta arbete är att redogöra hur företag inom handelsbranschen kan utnyttja Facebook som marknadsförings kanal. I arbetet fokuseras det på vilken sorts reklam och kampanj som är effektivast. Arbetet är begränsat ...


















