KoulutusalaYrkeshögskolan ArcadaLiiketalous, hallinto ja markkinointi
Viitteet 541-560 / 1496
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Gaining a competitive advantage through green packaging : Does green packaging influence consumers' buying behavior for dry food
(Arcada - Nylands svenska yrkeshögskola, 2012)Companies are realizing the power of a good package to create a constant recognition on the market. In today’s highly competitive business environment, attractive, valuable package may be the last chance for the seller to ... -
Gaining visibility on the Russian market - Case Sampo Accelerator
(2021)This thesis focuses on the case organization, Sampo Accelerator, entering the Russian market. Sampo Accelerator is a nonprofit entity that was established in Finland and provides acceleration services for business founders. ... -
Gamification as a motivational tool
(2019)For over the years, companies have been trying to find the ways to get the most out of employees. It has been a long time since business owners realized that, instead of forcing people to work, people tend to perform better ... -
Gen Z & Millennials work-engagement, challenges & possibilities : the motivation explaining low engagement numbers among young employees
(2024)Employee engagement plays a critical role in an organizational performance. A good employee engagement prevents large personnel costs and helps the company to follow their strategy effectively. The employee’s replacement ... -
Gender differences in saving and investing behaviors
(Arcada - Nylands svenska yrkeshögskola, 2012)The current study aims at exploring whether there is gender difference in financial behavior among college students, and how the four factors of gender socialization theory, gender risk tolerance theory, gender information ... -
Gender diversity management policies of Japanese large corporations
(Yrkeshögskolan Arcada, 2017)The population of Japan has been shrinking dramatically due to the low birthrate in recent years that leads to the decline in working population of Japan also. To solve this problem,this country has been trying to encourage ... -
Gender Parity in Diversity Management: a Qualitative Study into the Career Advancement Challenges amongst Finnish women
(2023)Today, organizations aim to ensure that they are considered inclusive and people with different backgrounds (eg. ethnicity, age, gender) are represented equally amongst their employees. Inclusivity amongst employees offers ... -
Generate own organic ROI flow: A standardization to understand which account to focus on - An Account Planning for a Finnish Telecommunication Company with ABM Strategy
(2023)While the market is moving fast, companies are adapting their strategies accordingly. Account-Based Marketing (ABM) is one of the latest concepts to capture the attention of marketing departments worldwide due to its highly ... -
Generational differences in the Banking sector : a study on how work values and co-operation are perceived between generations
(2024)Today's working life experiences many challenges, one of them is the lengthening of working careers. Many modern workplaces can contain many generations at the same time. Various theories have underlined, that shared ... -
Gerillamarknadsföring : För rekrytering av studenter
(Arcada - Nylands svenska yrkeshögskola, 2014)En låg marknadsföringsbudget är ett faktum i dagens läge då det råder en hög konkurrens inom högskolemarknaden. Eftersom de flesta marknadsföringsmetoder kräver en stor budget så har mindre företag inte alltid möjlighet ... -
Globalization and the interest of National self-sufficiency : A focus on the African continent
(Yrkeshögskolan Arcada, 2018)This thesis aims to shed light on the current threats causing the underdevelopment of the African continent and its actual position within the process of globalization. The objective is here to discuss sustainable approaches ... -
Glädja kunden! : en digital marknadsföringsplan för att glädja Suomen Tilaajavastuu Oy:s kunder
(Yrkeshögskolan Arcada, 2017)En bra kundupplevelse kan konvertera en kund till en ambassadör för ett företag. Kundupplevelsen byggs upp i varje kontaktpunkt som en konsument har med ett företag. För att skapa en bra kundupplevelse bör företag utgå ... -
Google Ads - En genväg till förstaplats: Att nå kunder med köpavsikt genom sökmotormarknadsföring
(2019)Konsumenter spenderar allt mer tid på internet. Det är hård konkurrens över människors uppmärksamhet. Företag har allt svårare att nå potentiella kunder på internet. Många satsar på bland annat social media, video- eller ... -
Google AdWords - en metod för att nå första plats! : Uppgörande av en plan för att öka ett företags synlighet med hjälp av Google AdWords
(Yrkeshögskolan Arcada, 2016)Detta examensarbete handlar om marknadsföring med hjälp av Google AdWords. Målsättningen med detta arbete är att öka kundmängd samt synlighet för företaget Mega Range, ett företag inom golf branschen. Företaget ... -
En Google Adwords kampanj för Kuormalavakeskus Ab
(Yrkeshögskolan Arcada, 2015)Syftet med detta examensarbete är att planera en Google Adwords kampanj åt Kuormala-vakeskus Oy. Efter planeringsskedet kommer Kampanjen att verkställas och dess påver-kan analyseras. Målsättningarna är att öka trafiken ... -
Google företags profiler ur ett konsumentperspektiv
(2022)Google företags profil är ett kostnadsfritt verktyg som hjälper företag att synas då konsumenterna söker på lokala tjänster i Google och Google Kartor. Det fungerar som ett digitalt skyltfönster genom att förmedla aktuell ... -
A great opportunity, or just another idea? : Establishing of a restaurant
(Arcada - Nylands svenska yrkeshögskola, 2013)This thesis is written about establishing a restaurant, and consists of the steps that have to be taken when establishing one. The thesis concentrates on the processes which takes place before the actual running of the ... -
Green Outbound Logistics in E-commerce: Opportunities and Challenges. A Case Study on IKEA Finland and Zalando
(2021)Green logistics term was created as a result of these ecological recognition progress. More importantly, although logistics distribution has been increasingly mature and standardized, e-commerce is still considered to pose ... -
Green segmentation : A study regarding segmentation and green behavior among Arcada students
(Arcada - Nylands svenska yrkeshögskola, 2010)The purpose of the thesis was to examine what factors affect green purchasing behavior among the students at Arcada. More specifically what segmentation factors demonstrate a relationship with green behavior. The theoretical ... -
Green skincare in Finland and France: A Millennial perspective on Greenwashing
(2021)The sustainability movement has pushed companies to adopt strategies to build up the interest and trust of their potential green consumers. Green marketing has been a largely used tool with inevitably some consequences. ...



















