KoulutusalaYrkeshögskolan ArcadaLiiketalous, hallinto ja markkinointi
Viitteet 601-620 / 1496
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How AI can help forecasting in purchasing
(2024)Since the industrial revolution, there has been notable progress in technological innovation, leading to the transformation of many manual tasks and processes that had previously been limited by human physical capabilities ... -
How brand identity and corporate image are delivered in different markets : Case Company X
(Yrkeshögskolan Arcada, 2017)This thesis examines branding and corporate image of an internationally operating hospitality company, Company X. Company X provides services under two brands, that are well-known in the local market. The purpose of this ... -
How Can Circular Economy Benefit a Cosmetics Company
(2021)This thesis focuses on the role of Circular Economy in cosmetics. Its purpose is to give a theoretical overview of Circular Economy, to understand the footing of Circular Economy in the field of cosmetics, and to find out ... -
How can financial institutions more efficiently prevent credit-card fraud and AML using AI and machine learning technologies?
(2021)As society and payments are getting increasingly digitized and most of financial transactions are done by credit-card or wire-transfer, the focus on financial crime, fraud and Anti-Money Laundering is becoming a focus point ... -
How can Financial Service Providers improve the KYC onboarding experience? : challenges and technological solutions
(2022)This qualitative research explores the current and critical business problem of Financial Service Providers; How to improve customer experience (CX) during the Know Your Customer, KYC, onboarding process, considering both ... -
How can Social Media enhance Business-to-Business Marketing Operations
(2022)Nowadays the social media channels represent a path for effective promoting and advertising for organisations or individuals, that is why a great digital marketing strategy for a company compounds social media channels for ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How CRM tools support the sales representatives within the mobile operator sector in Finland.
(2021)Customer relationship management (CRM) is crucial for any company in today's world to stay competitive. Different tools provide different benefits. CRM tools are used in various fields, departments, and for various purposes. ... -
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ... -
How has sustainability shaped communication and marketing in aviation industry? : A comparative case study
(2021)This thesis investigates green marketing in aviation industry through comparative case study of four Airlines: Finnair, KLM, American Airlines and Qantas. The aim of this thesis is to understand green marketing, to research ... -
How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
(2021)This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ... -
How leaders motivate employees for better performance and results : A quantitative study on employees’ motivation and how they experience their leaders in Finland
(Yrkeshögskolan Arcada, 2018)This research is based on the fact that the relationship between organizations and its em-ployees has changed because of the fast digital development. The aim is to create an un-derstanding to what motivates employees, how ... -
How natural disasters have an effect on where young adults travel
(2022)As natural disasters are a big part of the world we live in now, this thesis evaluates travel behaviour before experiencing a natural disaster, and compares it to travel behaviour after experiencing a natural disaster. The ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How origin consolidation can reduce transportation costs in a typical Finnish company
(Yrkeshögskolan Arcada, 2016)This research was made to understand how origin consolidation can affect to overall transportation costs. Research aims was set to study how transportation charges change, how charges change and are there any other gains ... -
How packaging designs of cosmetics affect female consumers' purchasing behavior?
(Arcada - Nylands svenska yrkeshögskola, 2011)The topic of the thesis is “How packaging designs of cosmetics affect female consumers’ purchasing behavior?” Its aim is to identify whether female consumers are attracted by packaging designs of cosmetics, and how packaging ... -
How the Somali Remittance Works in Western Countries?
(2021)The research investigated the barriers and the challenges that Somali Remittance Companies face and how they operate within stringent rules and regulations. Also, the research examined how the Somali diaspora sends money ... -
How to attract Danish city break tourists to Helsinki - a study on how Helsinki can excel in attracting Danish city break tourists.
(2022)The possibilities and prospects of Helsinki as a city break destination for Danes are researched and evaluated in this thesis. As Copenhagen, Denmark sees a bigger influx of leisure tourism from Finland, compared to leisure ... -
How To Enter The Nigerian CRM/ERP Market From A Finnish Start-Up Company Perspective : A Case Study
(Arcada - Nylands svenska yrkeshögskola, 2014)The economic crises in Finland and a rise in global business, competition in information and communication technologies has necessitated the need for organizations to look for opportunities in foreign markets. The aim of ... -
How to Market Finnish Forest Machines to China
(Arcada - Nylands svenska yrkeshögskola, 2011)The aim of the thesis is to find out how a Chinese company becomes an importer by researching the process of Qingdao Tongrun applied to become a distributor of Finland AFM-Forest. The research question is how a Chinese ... -
How to promote a female rapper in the Finnish music scene
(2019)This thesis is a qualitative study that focuses on the marketing plan for a female rapper in Finland. The purpose of this work is to prepare a guidebook for new artists and marketers, who are interested in building a strong ... -
How to start a company? Analysis of three start-up companies in Finland : ClipMe, JerryBag and Tutor Tigers
(Arcada - Nylands svenska yrkeshögskola, 2014)Start-up is becoming a trend in the current economy condition while huge and global companies are still not a safe place. However, there are not so many start-ups that have succeeded in their paths. Majority of failures ...

















