"Arslev, Jennica" - Selaus tekijän mukaan Yrkeshögskolan Arcada

    • A study of an international product launch in the Nordics 

      Arslev, Jennica (2021)
      The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ...