"Asamoah, George" - Selaus tekijän mukaan Yrkeshögskolan Arcada
-
Factors Which Influence the Buying Behaviours of Customers with Multiple Regular Customer Cards
Asamoah, George (Arcada - Nylands svenska yrkeshögskola, 2012)The importance of loyal customers and their impact on business profitability is undispu-table, but it is more difficult to build customer retention than it may appear. Marketers and for that matter retailers are doing so ...
